Looka Review 2026 — Pricing, Features & Verdict
From $35 Logo & brand kit · AI Image Tools
What is Looka?
Looka generates logo concepts from your company name and industry, then charges you when you like one. Designing is free; you pay for the file package you want, either as a one-off purchase or through an annual Brand Kit subscription that unlocks 300+ branded assets and an AI-generated website. It is a branding tool rather than an image generator: the output is vector logos and marketing collateral, not artwork. Full ownership of the logo stays with you either way.
Key features
- AI Logo Maker — generates logo concepts from your company name, free to design
- Brand Kit assets — 300+ branded assets including social posts, cards, letterheads and invoices
- Vector and hi-res files — 16+ logo versions including PNG, JPG, PDF and vector on subscription
- AI-generated website — a website built from your logo, colours, fonts and industry content
- Social profiles — 20+ logo versions sized for Facebook, Instagram, LinkedIn and YouTube
- Full ownership — you keep full ownership of the logo, even after cancelling
Pricing
| Plan | Price | Includes |
|---|---|---|
| Free to design | $0 | generate and preview logos free |
| Basic Logo Package | $35 | One-time; single PNG at 1000x1000 |
| Premium Logo Package | $72 | One-time; PNG, EPS, SVG, PDF plus colour variations |
| Brand Kit (yearly) | $96/yr | Unlimited logo changes plus 300+ branded assets |
| Brand Kit Web (yearly) | $129/yr | Brand Kit plus an AI-generated website |
Pricing checked September 2026 against looka.com/pricing. Looka is unusual for this cluster: logo packages are one-off purchases ($35 and $72) while Brand Kits are annual subscriptions ($96 and $129). Designing is free either way.
Current offers
- Design for free and pay only when you are happy with the logo
- Over $3,000 in partner offers included with the Brand Kit
- Full ownership of your logo, even after the subscription ends
- Lifetime technical support on the Premium Logo Package
Looka compared to alternatives
Pros & Cons
Pros
- Free to design, pay only when you are happy
- One-off purchase available instead of a subscription
- Full logo ownership retained
- 300+ brand assets on the Brand Kit plan
Cons
- The $35 package is a single low-resolution PNG
- Brand Kit plans are annual subscriptions
- Looka does not register copyright on your behalf
- Vector files require a paid package
Verdict
Looka is worth it if you need a logo this week without a designer's invoice. Designing is free, the premium package gives you proper vector files for a $72 one-off payment, and you keep ownership of the mark even if you stop paying. It is not a general image tool and the $35 tier is stingy, one low-resolution PNG. Choose it to brand a small business cheaply; choose Photoroom or Ideogram when you need product or creative imagery.
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FAQ
How much does Looka cost?
Designing is free. Logo packages are $35 (Basic) and $72 (Premium) one-off, or $96 and $129 a year for the Brand Kit subscription tiers.
Do I pay before seeing the logo?
No. You generate and preview designs free, and only pay when you pick one you like.
Do I own the logo?
Yes, Looka states you retain full ownership even after a subscription ends. It does not register copyright with any government body on your behalf.
What is the difference between the $35 and $72 packages?
Basic gives a single 1000x1000 PNG on a coloured background. Premium includes PNG, EPS, SVG and PDF files, colour variations and unlimited edits.
Are the Brand Kits subscriptions?
Yes, billed annually at $96 or $129, adding 300+ branded assets; the web tier also builds you a website.
Is this a subscription or a one-off purchase?
Either. Buy a logo package once, or subscribe to a Brand Kit if you want ongoing assets.
Ready to try Looka?
Visit Looka — free trial